It has been almost a year since my radio interview with the CO-Fathers of GG Strains Joesy Whales and Lone Watie.
I wanted to know what was going on with GG Strains as a brand since the lawsuit and how much they have grown and progressed. So, I called and had a chat with my Sister Cat, the Chief Operation Officer at Official GG Strains, Formerly known as Gorilla Glue 4 …. This is one of the many hats Cat wears. I could do a whole article on her and her amazing journey all in itself… Although Today we are going to discuss how GG Strains Official, turned a difficult situation into a monumental outcome, Not only for their Brand but also for the cannabis community.
GG Strains formerly known as Gorilla Glue has been branded the most popular strain of the 20th Century. The words “Gorilla Glue” is what primarily leed to the lawsuit Cannabis vs. Adhesive. Gorilla Glue Adhesive company was a little irritated every time they googled or hashtagged, their name it would be this big beautiful bud of GG4 instead the monkey and the glue… The damage had been done. Gorilla Glue had spread through the cannabis community like wildfire… every cultivator had a form of Gorilla Glue. Although every cultivator did not have the legal issues of the original cultivators. At the end of the day, It was resolved by rebranding as GG Strains…. “Get Glued” GG4, GG1, GG5, and some new new we will talk about later……
The Experience leed the GG Strains team to find a resolution to control the production of Strains. The resolve to this situation is authorized certified cultivation. What is authorized certified cultivation you ask? The GG Strains Team patent and certified their strain through the Federal Government of the United States… This means for a small fee you can be authorized by GG strains to cultivate the original GG Strains. In addition, you will receive a seal of certified authenticity applied to your packaging. Supper official! The GG Strains goal is to assure patients and consumers are receiving the original high end, top shelf quality GG Strains product, for which it has become known for.
My Chats with Cat are always so informative and inspiring. This is a brand that has been on a long journey with a lot of ups and downs. They decided as a team that they would not allow anything to defeat what they have been working on for more than 60yrs between the two co-fathers…
GG Strains found the resolution to a problem that is flooding the cannabis community. Fraud!… Cultivators, dispensaries, collectives, imitating or belatedly lying to the consumer that they are carrying specific strains like GG4 although they are not.
Cat states: This is consumer fraud at the cost of our reputation. There are patients with MS and PTSD that depend on GG4 as their medicine, we want to ensure when they walk out of a dispensary no matter where they are, they are getting authentic GG4.
As the brand launches in several additional states like Rhode Island, Alaska, Montana and more… Cat and the GG Strains family want to ensure that they have a sense of control to monitor their patent and that the patients are being satisfied.
This is when the certification comes into play. For a small fee, you can cultivate all the GG Strains which include GG1, GG4, GG5, Glue Chee, and Purple Glue (Las Vegas Exclusive). Purchasing the rights to cultivate GG Strains and “GET GLUED” is not limited to just buying some seeds and the bragging rights to say you are an “OFFICIAL GG STRAIN CULTIVATOR”. This investment provides you with one on one support from the GG Strains Family, geo testing, marketing assistance, and a seal of authenticity.
In other marketing and branding situations, cultivators utilize names and images and receive nothing but a name and those images. Those name and images receive a minimum 30% just to utilize the name and image. This leaves room for fraud.
Moving forward I believe this should be a requirement for cultivators and originators of strains to protect themselves and the patients. The mere fact the Federal Government allowed a cannabis company to patent their seeds is a major move in the prohibition phase……
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